Advertising tax

Published by:
Netherlands Enterprise Agency, RVO
Netherlands Enterprise Agency, RVO
Checked 22 Nov 2022
< 1 min read
Nederlandse versie

Do you advertise in a way that is visible from the public road, for instance with billboards or illuminated signs? The municipal authority may impose advertising tax.

Find out more or arrange now

at your municipality, province, or water authority

You have to pay advertising tax (reclamebelasting) on public announcements meant to attract the public’s attention. For example:

  • billboards
  • light boxes
  • signs
  • window advertising
  • flags
  • menus

It is irrelevant whether the advertising is above private or public land.

How much is the advertising tax?

The amount of advertising tax can differ per municipality. They can, for instance, levy more advertising tax on large advertisements than on small ones. Or the amount is dependent on the valuation of your building (WOZ value). The rules around this tax and about what constitutes advertising may also vary in different municipalities.

If you do not agree with the advertising tax

Do you disagree with the advertising tax assessment? You can file an objection. Check with the municipality where your commercial building is located how you can object.

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Questions relating to this article?

Please contact the Netherlands Enterprise Agency, RVO